Start Page

Link in Bio Page Builder: Your Start Page

Updated October 27, 2026 · Multi Post Social guide

What a link in bio page is for

When a post says “link in bio,” the reader taps your profile, taps the one link there, and lands somewhere. If that somewhere is your homepage, the reader has to search for the thing the post promised. If it is a focused page with the three or four things you want people to do this month, the reader finds it in one tap. That is the whole job of a link in bio page: remove one step between a post and an action.

The Multi Post Social Start Page is built for that job and nothing else. It loads fast on a phone, it shows a short list of buttons, and it can show your latest posts so the page always feels current. Because it lives inside the same product as your social media scheduler, you can update the top button at the same moment a new post goes out.

The Start Page builder

Open Start Page in the app and you see two panes: the editor on the left and a live phone preview on the right (on a phone, they become two tabs). The top of the editor holds your identity: a title, a bio of up to 160 characters and an avatar. The avatar can be an uploaded image or a colored initial. Below that comes the list of blocks, which you add, reorder by drag or arrow buttons, and switch on or off without deleting them. A toggle at the bottom publishes or unpublishes the page.

Every change shows in the preview at once. Nothing is live until you press Publish, and the previous version stays available for one click of Undo for 24 hours. The builder also warns you when a button has no link, when two buttons point to the same place, and when the bio runs over the length that shows without a “more” tap on most networks.

Blocks: buttons, links, text and posts

A link in bio page lives or dies by its blocks. Multi Post Social keeps the set small on purpose so the page stays quick to scan.

• Button: a label and a URL, full width, in your theme color. Add an optional small icon and a tiny description line.
• Social links: a row of icons for your profiles on the twelve supported networks plus email and website. Icons are inline SVG, so they do not slow the page.
• Heading: a short label to group buttons, such as “This week” or “Shop.”
• Text: one or two sentences, for example an announcement or opening hours.
• Latest posts: a grid of your most recent published posts from the channels you pick, each linking to the original post or to a URL you set per post.
• Featured post: one post pinned to the top with its image and caption.
• Email capture (Team plan and above): a single field that sends sign-ups to your connected newsletter tool through integrations.

Blocks can be scheduled. Set a button to appear on a launch day and disappear a week later, and the page updates itself. This is the simplest way to keep a link in bio page honest without a weekly reminder.

Themes and branding

Four themes ship with the builder: Light, Dark, Brand and Sunset. Each theme sets the background, the button style, the text color and the avatar frame, and each passes a contrast check so text stays readable in sunlight. On the Team plan and above you can set custom colors, pick one of six system-safe font stacks, and remove the small “Made with Multi Post Social” line at the bottom. Agencies can save a theme and apply it to every client Start Page.

Your handle and custom URL

Every Start Page has a handle, which becomes its address. A handle is 3 to 30 characters, lowercase letters, numbers and hyphens, and it must be free. The free plan gives you one page per workspace at a shared address. Team plans and above can connect a custom domain or subdomain, such as links.yourbrand.com, by adding one DNS record; the builder shows the record and checks it for you. A custom domain keeps your brand in the address bar and lets you move your link in bio page elsewhere later without losing the address.

Click analytics

Clicks are the reason to use a link in bio page instead of a plain homepage link. The Start Page records page views, unique visitors, clicks per block and the click-through rate of each button, with no cookies and no personal data: counts only. The social media analytics overview shows Start Page clicks next to post reach, so you can see which post drove the traffic. Each button can carry UTM tags, built with the same UTM builder the composer uses, so the clicks also appear in your website analytics with the right campaign names.

Reports include a Start Page section: top buttons, clicks by day, and the share of visitors who tapped anything. Agencies can include it in white-label client reports.

Reading the numbers is simple once you know what to look for. Page views tell you how many people tapped your profile link, which is a measure of how often your captions say “link in bio” and how curious readers are. The tap rate, clicks divided by views, tells you whether the page delivers on that promise; a healthy page sees roughly a third to a half of visitors tap something. A button with many views but few clicks has the wrong label or the wrong position. A spike on one day usually matches one post; open that post in analytics and you have learned what kind of content sends people to the page. Check these three numbers once a week, change one thing, and watch the next week.

Publish the Start Page as a channel

This is the feature that separates the Start Page from a standalone link tool. In the composer, your Start Page appears as one of the channels. When you select it, the post becomes a Featured post block or a new button on the page, scheduled for the same time as the network posts in that group. A launch post can go to Instagram, LinkedIn and X at 9:00 and, at the same minute, the Start Page gets a new top button pointing at the launch. When the post is published, the “link in bio” it mentions is already correct.

The Start Page channel counts toward your channel limit on paid plans and is free on the Free plan. It supports the queue and the calendar like any other channel, so you can see upcoming Start Page changes next to your posts.

Mobile-first speed

Nearly every visit to a link in bio page starts from a phone, often on mobile data, inside a network’s in-app browser. The Start Page is built as a small static page: inline styles, SVG icons, images sized for phones, and no tracking scripts. Typical pages load in well under a second on a mid-range phone, and the first button is tappable before the latest-posts grid finishes loading. The page follows the WCAG contrast and tap-target guidance, with buttons at least 44 pixels tall.

Ways to handle the link in bio, compared

You have three realistic options for the single profile link: send people to your homepage, use a separate link tool, or use a page that lives inside your scheduler. Each has trade-offs.

What to put on your page, by goal

A link in bio page should answer the question the visitor arrived with. That question depends on who you are and what this month is about, so the right set of blocks changes from team to team. These starting layouts come from what works in practice; trim them rather than add to them.

• Creator: featured post for your newest video, a button for the thing you are promoting this month, a button for sponsorship inquiries, the social links row, and the latest posts grid. Five blocks, nothing else.
• Small business: a button for the main action (book, order, call), a text block with opening hours, a button for directions, a button for reviews, and the latest posts grid so visitors see you are active. The small business guide covers the rest of the setup.
• Nonprofit: a donate button first, a volunteer sign-up second, the current campaign as a featured post, and a heading that names the campaign so visitors know the page is current.
• Agency client: whatever the client’s month is about, plus a scheduled block that appears on launch day. Use a saved theme so every client page matches their brand guide.
• Event or launch: one button, maybe two, and a countdown in a text block. Schedule the buttons to change after the event ends.

Whatever the goal, write button labels as actions: “Get the template” beats “Template.” Put the most important button at the top because clicks fall off sharply after the second button, and check the preview in dark mode because many phones switch to it at night.

Common mistakes and quick fixes

The same handful of problems show up on most link in bio pages, and each one has a two-minute fix. A page with twelve buttons spreads clicks so thin that nothing stands out; cut to five and move the rest under a heading lower down. A button that still points at last month’s campaign quietly loses traffic; schedule blocks to switch off, or set a monthly reminder to review the page. A giant hero image delays the first button on slow connections; use the avatar and let the latest posts grid carry the visuals. Missing UTM tags make the clicks invisible in your website analytics; add them once and the builder remembers them per button. And a page that does not match the look of your profile makes visitors hesitate; pick the theme closest to your profile colors or set custom colors on the Team plan.

Step by step: build your link in bio page in ten minutes

1. Open Start Page in the app and claim a handle. Short and close to your main username is best.
2. Set your identity. Upload an avatar, write a title and a one-line bio that says what people get here.
3. Add three to five buttons. Put the action you care about most at the top. Fewer buttons get more clicks each.
4. Add the social links row and the Latest posts block for your two most active channels.
5. Pick a theme. Check the preview in both the light and dark phone modes.
6. Add UTM tags to each button so clicks show up in your website analytics by campaign.
7. Publish, then paste the address into the profile link field of each network.
8. Schedule a change. Next time you plan a launch in the composer, select the Start Page as a channel so the top button updates on time.

Benefits and limits of a link in bio page

The benefits are focus and measurement. Readers land on the thing the post promised, you learn which buttons earn taps, and the page stays current because posts can update it. For creators the Start Page is often the first place a brand partner looks, so it doubles as a mini portfolio; the creators guide covers that setup.

The limits are worth knowing. A link in bio page is a stop on the way, so every extra block costs clicks; keep it short. Some in-app browsers block downloads and some payment flows, so link to a normal web page for those. If a network changes how it treats profile links, the page itself keeps working but the path to it may change. And a link in bio page does not replace a real website for search engines; it is for people who already found you.